Description |
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Main Responsibilities:
- Monitor and analyze the
current service, parts &
accessories data(Sales
figures, CSI etc.) to create
strategies to increase
Customer retention, parts
sales & gross profit.
- Undertake research activities
to determine program
concepts/ opportunities for
service, parts &
accessories marketing.
- Designing, developing &
producing Service Marketing
promotional materials.
- Prepare after sales promotion
plan documents to support
marketing activities based on
the PDCA principle.
- Interact with field staffs to
capture feedback and provide
information on After Sales
Marketing Programs.
- Based on the market
conditions and volume of
targeted customers design
marketing campaigns to
recapture the lost volume of
sales.
- Design public campaigns to
increase the customer
awareness about our quality
service, genuine parts &
accessories.
- Create a Loyalty program
based on the market
conditions &customer
characteristics to ensure the
improvement in customer
retention.
- Responsible for managing the
database for the Loyalty
programs.
- Responsible for managing &
updating customer
information .Create action
plan to Improve the accuracy
of customer information.
- Design & prepare in shop
promotion materials that help
in the effective utilization
of each customer visit.
Other duties as requested or
required
Key Skills Required:
-Degree in Marketing
Magement.Mechanical/Automotive
Engineering background will
give an added advantage.
-3 years of experience in After
Sales Marketing activities for
an automotive brand.
-Proficient in English.
-Excellent interpersonal
skills.
-Computer Savy.
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